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The name “Rap Devil” is itself a play on Eminem’s hit “Rap God,” effectively positioning MGK as a protege aiming to dislodge his former idol.

In the weeks between MGK’s track and Eminem’s anticipated response, tens of millions of hip-hop listeners tuned in to witness the first, real-time Eminem beef of the modern streaming era, with two rappers’ careers hanging in the balance. Sure enough, MGK went all in on a spirited, five-minute diss track titled “ Rap Devil,” decisively crossing the Rubicon. But more than anyone else, all eyes were on MGK, who suddenly held the double-edged sword he had long sought - a highly publicized, deeply personal feud with one of hip-hop’s greats.

The album made waves for firing scattershots at music critics, former president Donald Trump, mumble rap at large and at least 10 rappers by name - notably, Machine Gun Kelly, Ja Rule and Tyler, The Creator. The incident kicked off tensions between the two that largely played out behind the scenes, until Eminem finally unleashed a full-blown tirade against the Cleveland rapper on the surprise 2018 album, “Kamikaze.” And so it was with Machine Gun Kelly, who made the unfortunate mistake of tweeting about then-16-year-old Hailie’s looks in 2012.